Yeah, the VW movie has been around for a while
It got coverage on CGChannel and some of the other CG news sites a couple of years ago.
They could probably pull it off for under 50 million dollars and still have great FX.
There's a movie I rented recently called "The Returner". It's dubbed, and pretty stupid, but it has two great CG sequences where airplanes transform into robotic creatures. Too bad it had the whole over-the-top kung fu movie style of acting.