I blow steam outa my ears every time I read bull about how herps are treated and the myths surrounding them and peops trying to ban them and such...tom foolery. Peops think they're soooo far advanced and evolved. Yet continue to behave in ways that are reflections of the dark past. Unfortunately I don't think there is much that can be done to change societies views overnight. Educating peops.(especially the next generations) would change the future view of these animals and that is the goal we should strive for.
Herp shows, talks, t.v. programs, word of mouth(I've turned a few snake haters around), all of this helps too but I think it will take some time and diligent efforts to make enough of an impact on societies views as a whole.