Definitely tends to be more display and public education than sales, especially relative to the really big shows like TARAS and Red Deer.
There are usually the typical common species available for sale (geckos, dragons, cornsnakes, milksnakes, kingsnakes) and some suppliers typically turn out. There is quite a diversity of species on display, but limited high end animals. Some of the larger breeders from southern Alberta often attend, but the show doesn't attract many out of province vendors.
Hopefully Nita will be able to post an exhibitor list - if she isn't too overwhelmed with the last minute organization.