Well, for a first show, I thought it went pretty well. We did alright for sales, though a good chunk of it was to other vendors. Definitely more promotion needed, and directional signage on the nearby streets. I was looking for it and missed it, and apparently so did others. It didn't help that 'Doug Duncan Drive' seems to be a fairly new name for the street. My map books have it as 'Civic Centre Drive' or something similar, and they're only a couple of years old.
Also, though I regularly check forums here at ssnakess.com, I did not know about the show until the PCPC expo. If it is a public reptile event in southcentral Ontario and I don't know about it, then it hasn't been promoted well enough!!!
We'd do it again. I think there is tremendous potential there to reach a bunch of people who aren't 'in the hobby' already. That should translate into people needing to buy stuff.