Couldn't agree more.
This herp market is saturated with people who don't know how (or don't care how) to make a sale. It just ends up that they have to bottom out their price because the animal isn't selling.
Personally, I have never had to lower a price beyond a previously set range; but I juice my ads up with good quality pics, location info, usually free delivery between Kingston and Toronto, and everything pertinent to the animal. I include detailed records after the purchase as well. It takes some extra work but you make up for it in a little extra profit and better business relationships.
Some people just don't get it.....