I saw that ad in the magazine.
It's a boilerprint template I've seen applied to lots of things. How to make money on foreclosures, erection pills, baldness cures, etc. etc.
Basically it's like when the Amway rep spends an evening psyching everyone up with buzzwords like "networking!" and "achieving your portential!" but they don't actually give you a business plan or any real useful info.
It's a legalized pyramid scheme.
Avoid it like the plague.