One thing that breeders need is a central bloodline registry, as detailed as those used by kennel clubs around the world. The ability to maintain varied bloodlines within the captive population without having to turn to WC would go far in arguing that responsible breeders can help perpetuate a species that may suffer losses due to human encroachment.
One problem with combatting a FUD campaign (Fear - Uncertainty - Doubt), is that it relies on emotional reactions from it's target audience. They pick certain "facts" and represent them in a way that the average consumer can digest and make decisions on without educating themselves in the matter. Reptile owners are a minority, and responsible owners an even smaller minority. When the majority sees an article in a reputable publication that says "The reptile trade is bad." it will be accepted at face value. It's an uphill battle however you cut it.