I personally find it overly commercial and bent on driving the latest "trend" herps down our collective throats. I find the majority of their articles overlook vital issues and most of the husbandry suggestions are geared toward selling more products.
The Vivarium was a far better publication in my opinion, but unfortunately they along with several other herp periodicals all got buried around the same time. Oh well, I guess now that they're the only show in town I don't have a choice.
Revenge is a dish best served cold...
With a side plate of steaming entrails,
And a nice Bordeaux!