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Old 07-17-03, 09:00 AM   #12 (permalink)
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I did it, but have to say (as a sociology grad student) that was one of the worst designed surveys I have ever seen even as a bad example. Too many books on survey design available for any excuse, I don't see any way the company can get any usefull information from non-buyers except I never heard of your beer/I never tasted your beer and even that overlaps so much as to be nearly useless, if someone never heard of the beer it is a safe bet they wouldn't know even if they had tasted it, and if they did taste it the only info recieved is I tasted it(I've tasted numerous things I will never taste again).