I agree... I live in New Mexico where Rattlesnake Roundups are common once a year, and no one seems to think it's a big deal. In fact, it's marketed as 'family entertainment.'
Fortunately, we also have a Rattlesnake Museum. This museum contains many live, healthy speciemens as well as the stuffed variety. The museum's goal is to promote the rattlesnake as an interesting and needed creature... not something to fear.
For the people who are in favor of this slaughtering of innocent creatures, I wish the same fate on them. It's rediculous that we are so 'civilized' yet we still think this is a worthwhile past time.
Skinning an animal alive and allowing it to suffer is one of the worst things we humans can do. Especially when it really isn't warrented or needed.